Look Inside. Sep 20, Minutes Buy. Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars. This searing expose introduces a new class of tricks, techniques, and seductions—the Hidden Persuaders of the 21st century—and shows why they are more insidious and pervasive than ever.
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Details if other :. Thanks for telling us about the problem. Return to Book Page. Preview — Brandwashed by Martin Lindstrom. Brandwashed by Martin Lindstrom. Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars.
This searing expose introduces a new class of tricks, techniques, and seductions — the Hidden Persuaders of the 21st century- and shows why they are more insidious and pervasive than ever. Get A Copy. Hardcover , pages.
Published September 20th by Crown Business first published More Details Other Editions Friend Reviews. To see what your friends thought of this book, please sign up. To ask other readers questions about Brandwashed , please sign up. Lists with This Book.
Community Reviews. Showing Average rating 3. Rating details. More filters. Sort order. Start your review of Brandwashed. Apr 08, Anna rated it did not like it. I had to stop reading this about a third of the way through, because the way this book is written is so off-putting that it makes the author sound like a condescending know-it-all. The book has a very unfortunate "Hahaha, consumers are STUPID" tone to it, and as a result it feels like you are being talked down to as you ostensibly learn about the "tricks" that companies use to make you buy things.
There is also an infuriating digression in chapter 2 on Big Pharma, in which the author heavily i I had to stop reading this about a third of the way through, because the way this book is written is so off-putting that it makes the author sound like a condescending know-it-all. There is also an infuriating digression in chapter 2 on Big Pharma, in which the author heavily implies that chronic illnesses like Restless Leg Syndrome and Fibromyalgia were invented by drug companies they weren't to make consumers afraid and dependent on drugs, or something.
That part is really the same played-out conspiracy theory bull about Big Pharma that everyone has heard a million times, and I think Lindstrom's lack of originality here is pretty damning.
It's also too bad that Mr. Lindstrom thinks that people like myself with conditions that Big Pharma capitalizes on BIG difference from "makes up to sell medicine," right?
Then again, maybe it would be better if we didn't--at least then we wouldn't give this author's book-length condescending tripe and lack of nuance an audience. View 2 comments. Sep 04, Tina rated it did not like it Shelves: not-finished. I stopped reading this book about two chapters in because it seemed to be full of hooey. For instance, there's a chapter section about manufacturers fooling people into thinking things are fresh, such as by telling people to refrigerate ketchup.
But I don't know anyone who thinks marmalade is "fresh" as they suggest everyone does. He says it's the tartan caps which fool us into thinking the jars were flown in from Scotland last night, since everyone knows marmalade originated in Scotland.
Am I stopped reading this book about two chapters in because it seemed to be full of hooey. Am I missing something? I thought those were checkered '50s tablecloths. You boil fruit with pectin, jar it up and it lasts forever! But I put the book down when they suggest those seals on packages are just marketing gimmicks to fool people into thinking their food has been untouched by human hands. I was around when Tylenol was tampered with. Before the Tylenol episode, no seals on packages; after the Tylenol tampering, tamper-resistant seals on all packages.
Who thinks these are just keeping someone's "dirty mitts" out of their food? There were some things in here that might be true, but I can't trust the book any more.
Maybe ketchup doesn't need to be refrigerated. How about BBQ sauce and jelly? If so, I'm pretty annoyed that I'm wasting fridge space just because marketers want anyone to think their ketchup is fresh. Holy smokes, people, it's canned tomato paste and sugar! I thought it might get moldy, but I'm under no illusion it just came out of the field. Part of the reason I couldn't relate to most of his assertions might be that I don't watch commercial TV.
Maybe I'm out of touch with what people will actually believe today if they have it hammered in for hours a day. View all 6 comments. Nov 28, Kayla rated it did not like it.
Don't read this book. It has no 'trade secrets', no new information. It just reads like a compendium of blog posts from the past few years. Basically, Lindstrom is a salesman, not a scientist. He makes a lot of overblown rhetorical claims, then cites studies which fail to support them. For instance, he says that advertisers brainwash children even in the womb! But the research he cites only Don't read this book.
But the research he cites only shows that children recognize brands and prefer branded to plain packaging. There is no evidence that children have strong preferences for specific brands, or that childhood brand preferences persist into adulthood. Morever, Lindstrom doesn't recognize the role of free will as befits an ad man. He thinks that the brands we prefer have to do only with how many ads we see, not with our personal preferences.
Again, no evidence for this. Altogether a deeply unscientific polemic type of book, more like the work of Michael Moore than any real cultural criticism. Jul 03, Jeanette Again rated it really liked it Shelves: four-star-nonfiction , nonfiction , cultural-and-social-commentary. You're even more of a sucker than you think you are. The more plugged in you are, the more susceptible you are to the sneaky tactics of those who mold opinions and buying habits.
Ditch that cell phone! Stay off that Facebook account! Keep a few more secrets. Be more discerning and less impulsive. View all 7 comments. This is one gread read for people interested in marketing, behavioural studies, psychology etc.
A number of things already published elsewhere but there is also a lot of new good illuminating stuff incorporated. Buy Buy Baby - When companies start marketing to us in the womb 2.
Peddling Panic and Paranoia - Why fear sells 3. Buy It, Get Laid - The new face of sex and the sexes in advertising 5. Und This is one gread read for people interested in marketing, behavioural studies, psychology etc. Under Pressure - The power of peers 6. Oh, Sweet Memories - The new but also old face of nostalgia marketing 7. Hope in a Jar - The price of health, happiness, and spiritual enlightenment 9.
Morgenson Is Having Apr 07, Dani Peloquin rated it it was amazing. For years, I have tried to find a book that made me gasp as many times as Freaknomics did. I remember thinking about that book years after I read it
By Martin Lindstrom and Morgan Spurlock. Upload Sign In Join. Create a List. Download to App. Length: pages 6 hours. Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars.
Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
Martin Lindstrom. Whatever we select for our library has to excel in one or the other of these two core criteria:. We rate each piece of content on a scale of 1—10 with regard to these two core criteria. Our rating helps you sort the titles on your reading list from adequate 5 to brilliant
Like a surgeon exposing the nasty underbelly of medical malpractice, Martin Lindstrom, branding expert and author of the neuromarketing book Buyology , takes a decidedly consumerist point of view in showing how brands influence and sometimes even control our lives. Lindstrom, who has spent much of his business life advising companies how to build stronger brands, is in a unique position to show readers how well the process can work. Lindstrom makes the case that branding begins in the womb — sounds and tastes the mother experiences are shared by the growing baby and can dramatically affect preferences and behavior after birth. He describes a candy company that distributed samples to pregnant women apparently with no nefarious plan for prenatal brandwashing and was surprised to find that the resulting children showed a strong preference for the flavor of that candy. The branding assault commences in full once infants start experiencing the world around them.
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