This story is from February 16, The distributor has alleged cheating by the company in its kitchen chimneys, sold under the brand name of Hindware. The chimneys have much less airflow than claimed by the company on the cover, catalogue and boxes of the product, it has been alleged. The summons have been issued by the court of judicial magistrate first class JMIC Taranjeet Singh after recording the preliminary evidence and finding out that prima facie a case was made out against them under sections and B of IPC. The court passed the order after going through the test reports of five models of the chimneys of the company given by a government-approved laboratory. The report showed that airflow in all the models was much less than the capacity stated on the labels of these products.
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With a luxurious urban lifestyle comes the need for functionality combined with aesthetics. Premium Bathroom product brands are in a race to provide the best to the consumer and aim to deliver the message through new age communication devices.
The Application integrates brand, product, people and planning, delivering focused communication to reach a distinct set of consumer s. What prompted the brand to come up with an App? It serves a win-win situation for both brand and the target group. This calls for customization and personalization of strategies to reach a distinct set of consumers. Is the App meant for architects only or is it for the end consumer? With the increasing usage of technologies across industries the way businesses operate has been changing, making traditional ways of functioning redundant and transforming the way brands communicate with their stakeholders.
What has been the best medium so far for HSIL to communicate with consumers? We at HSIL today have a degree marketing communication plan for brand hindware, to optimise all available mediums.
Print has and still holds a primary position in our planning, however we use different mediums for different purposes. Radio and Social medium is primarily used during contest. We also have a dedicated hindware Facebook page and Twitter account which is constantly monitored to get feedback from consumers as well to drive traffic to our brand website; hindwarehomes.
How important has digital media become for a category like yours? With Facebook, Twitter and YouTube the main protagonists, they have transformed the way our entire society functions. This transformation has impacted all brands and holds true for bathroom products as well. Digital media ensures that a brands message keeps moving, creating brand exposure and grabs the attention of key influencers in its sphere.
It creates a snowball effect in the form of re-tweets and likes, generating more exposure. In the bathroom products domain, with both trade customers and consumers today expect constant communication with brands and with Indians viewing sanitaryware products as a medium, through which they can showcase their wealth and premium lifestyle, digital media planning forms an integral component of our brand communication.
We see social media as an additional tool to enhance our position as an industry leader and allow for better communication in the market and with customers. What else is HSIL doing to engage consumers with the brand, especially as it is a low involvement brand? What marketing initiatives is the brand planning to come up with in the coming months? And, we at hindware are well equipped to respond to our multi-faceted stakeholders with personalize messaging and outreach programs.
And, we will continue to seek such tie-ups as they are in sync with lifestyle and premium brand positioning. Contests are an on-going engaging activity, which also uses the social media platform. Brand stakeholders like dealers and plumbers are very important for brand hindware to constantly engage with them as well. They not only play the role of an influencer but are the bridge between the brand and the last mile user.
We at hindware conduct nearly plumbers meet a group of 25 every year to educate them about new product offerings, from technical know-how to installation after proper usage; comprehensive knowledge capsule is prepared for them.
You must be logged in to post a comment. This application in sum, integrates brand, product, planning and people together.
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One Piece Closets : Wall Mounted Closets : 0 0 0 0 0 0 0 0. NO 0 0 0 0 0 0 Extended Wall Mounted Closets : 0 0 0 0 0 0 0 0 0 0 0 0 0. NO 0 0 0 0 0 0 0 0 0 0 0 0.