There are certainly some interesting anecdotes and observations but few appeal to the analytical mind. The popular books on Apple have tended to cover what close watchers have already known and are thus compilations with few revelations. It certainly is the best compilation of detail on product development at Apple during the Ive years and some time before. This process-orientation is what makes the book stand out for me personally. There are character observations and personality intrigues but they are not the main focus or ambition for the author. For this reason I found myself tweeting quite a few quotes from the book.
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Hardcover , pages. Published November 14th by Portfolio first published More Details Original Title. Other Editions Friend Reviews. To see what your friends thought of this book, please sign up. To ask other readers questions about Jony Ive , please sign up.
This question contains spoilers… view spoiler [Os tus blogs boom!?? See 1 question about Jony Ive…. Lists with This Book. Community Reviews. Showing Average rating 3. Rating details. More filters. Sort order. Dec 28, Steve rated it it was ok. I have to declare my hand here as I have had a long association with Apple, from commercially programming the Apple IIe through 10 years working for the company, to the many friends I still have there.
I approached this book with an open mind - could Leander Kahney have persuaded the famously private Jony Ive to speak? The answer is a resounding 'no'. This book admits its failure to open up many primary sources, except as far as the beginnings of Jony's career is concerned. The rest is mostly re I have to declare my hand here as I have had a long association with Apple, from commercially programming the Apple IIe through 10 years working for the company, to the many friends I still have there.
The rest is mostly requiting and restating information already in the public domain and drawing conclusions that are frankly wrong. I lived through many of the product and organisational issues that confronted Apple during the mid 90's through to Jobs' return and culminating in a personal meeting with Steve, Jon Rubenstein, Avi Tevannian and Phil Schiller on the 4th floor of Infinite Loop that led to my decision to leave the company.
So I have some insight. I can tell you that Apple is more more secretive now than in , that engineering teams are incredibly personally diverse in their thinking and interests and that they do indeed socialise outside of their immediate colleagues.
The idea of Fortress Apple is dated and not a new phenomenon at all. It was always the case even before the Infinite Loop complex was constructed that employees could not move freely from one building to another 0 that the holding of a badge did not grant a person access. My biggest disappointment here is that this book does;t deal much with Jony Ive and his personal philosophies but churns through Apple in general as a source of innovation and controversy.
As a result, for anyone remotely interested in Apple, there is nothing new here. Jony Ive has famously given interviews in the past about design and his beliefs so why Kahney had so much difficulty with primary research is puzzling. Perhaps he want dot know more about Apple than Ive and that would always place sources on the defensive.
The result is littered with minor errors and no insights of any worth - even the style of writing doesn't compensate for the lack of new insights. Perhaps the book would have been better titled Apple Design: Success and Failures or something similar. If you want to know more about Jony Ive this book will leave you disappointed. View 2 comments. This book is positively chockablock with insights regarding Apple's unique Industrial Design and Product Development process, making it a worthwhile read for people in the industry trying to get a better sense of how Apple keeps managing to churn out hit after hit.
What makes Apple unique and how did it come to place Industrial Design at the core of it all? Build a product where you believe you will own the category. Kill produ This book is positively chockablock with insights regarding Apple's unique Industrial Design and Product Development process, making it a worthwhile read for people in the industry trying to get a better sense of how Apple keeps managing to churn out hit after hit.
Kill products that do not meet that bar frees you to focus on things that matter. Apple did this with Newton and printers. You have to think about this harder than they do so that it fulfills a primal need when they experience it. Jony's team didn't ask customers what they wanted in a phone or in a music player.
When Apple launched unibody enclosures milled from aluminum, they literally bought every milling machine being produced until they could hit their scaling needs. Nobody else could copy it. The reason this book only gets three stars from me, however, is that it's the biographical parts about Jony Ive that fail to resonate, given that they lack his own voice as a contributor. This is a great look at a company that is built from the ground up to do things differently, but I suspect this will not be definitive on Jony Ive or his legacy.
View all 3 comments. Dec 11, Santhosh rated it liked it. This review has been hidden because it contains spoilers. To view it, click here. Steve Jobs has always been a great admirer of creativity and innovations. Steve Jobs found a man who has good passion for creativity and design just like him.
Jony Ive, An English man who proved his masterpiece in almost every apple product. Jony Ive, turned out to be the favourite of Steve. Steve will have a design in his mind and Jony will build it for Steve. Jony was very much into design as a passion rather than a job.
After the success of apple 2, Jobs wanted to do something different. Stev Steve Jobs has always been a great admirer of creativity and innovations. Steve wanted Jon Ivy to take the mp3 player design to a next level. Jony had his intentions clear and neat. He will always tell his team to not worry about the cost as that is not their Job. If Jony had pocket full of cash, he will allow you to pull as much cash as you can just to get the expected output.
A good enough design is always not a good enough for apple, that made Jony to go miles ahead with the iPhone. Jony has always been in the good books of Steve just because of his dedications. This book also defines Opportunity and Legacy Jony had. On the whole anyone who like apple will enjoy this book as much as the apple they have!
Oct 25, Chris O'Brien rated it really liked it Shelves: Nice read by a long-time Apple reporter. It's a challenge because in part, Ive's life story is sorta dull compared to Steve Jobs. No crazy fruititarian diets. No LSD trips. And in the telling, Ive never seems to experience setback. So the drama factor is low. Still, the book does a good job of explaining the messy and complex details of product design, which are laborious and tedious and rarely feature the simple narratives that later become myth.
Apr 12, Irene rated it it was ok. The only reason I finished this book was because I am a designer and I thought I might learn something. And I have, props to the book for doing that. The content is at points very inspiring. At other points, however, it is very repetitive, with a lot of 'this person said' and 'that person said', as well as a lot of details and anecdotes that are actually not that exciting.
But what annoyed me the most was how badly designed this book had been. While not 'a design book', this book is about design, The only reason I finished this book was because I am a designer and I thought I might learn something. While not 'a design book', this book is about design, and yet there are no design sketches in it.
Jony Ive: The Genius Behind Apple's Greatest Products
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Field Notes — “Arts and Sciences” Edition
Since Jobs' death in Ive, Apple 's senior vice president of industrial design, has become perhaps the most important figure at the company. Last year Ive was given responsibility for software design on top of his role as chief of hardware design. He added: "It's not clear whether Ive has created a design department that could survive without him. I think that Ive is so central to what Apple does that it would be in trouble if he left.
Jony Ive, book review: Some genesis, but few revelations
The author, Leander Kahney , met Ive at an industry shindig and went for a drink: two expatriate Brits together in San Francisco. A few drinks later, Kahney realised he was late and abruptly vamoosed, unwittingly leaving his laptop bag behind. Many hours later, Kahney ran into Ive again in a bar. To his surprise, Ive was still carrying the laptop bag. By way of thanking him, Kahney asked for a few quotes — which he got, to the lurking PRs' surprise.